What are world coffee samples?

World coffee samples are small quantities of different coffees from different regions of the world that are offered for purchase by coffee roasters, wholesalers and coffee shops. Typically, world coffee samples are purchased to evaluate the quality of coffee, identify flavors and aromas, and make purchasing decisions. Coffee samples are carefully selected to represent the diversity of coffees from different regions of the world and to allow tasting of different coffee flavors and aromas. Coffee samples of the world are especially popular with coffee roasters and wholesalers. This way they can test the quality of the coffee before purchasing more beans. Samples of world coffee are also available to retail customers who want to try different types of coffee without having to buy a larger quantity.